I shared a reel on Instagram about how it takes me a few hours to set up for markets and I want to answer the common question...
Why does it take SO long to set up these events?
Not everyone is like this! Some people set up their booths in 10 minutes, but Iām not some people šš š§
One of my favorite parts about setting up for a popup is creating that boutique vibe. I love curating layering stacks that change depending on the market Iām at. Whether itās a laid-back beach crowd or a more upscale event, I love tailoring the jewelry to match the vibe. I like to make it visually appealing, using different heights.This is something Iām always complimented on; which makes me want to keep doing it!!I bring sooo much jewelry to be able to make it look like this, and Iāve always wondered if I should bring less. It would be easier for me and maybe yāall would like it more with less options. You tell me! If you have been to a market and seen my booth, do you feel like I have too much (or too little) jewelry? Leave mea a comment because I would love to chat with ya!Ā
But let me tell you, bringing SO much jewelry means things can get seriously tangled if Iām not careful. Itās like my necklaces have a secret mission to tie themselves into the worldās tiniest knots.
āļø When Iām setting up for a jewelry popup, the first thing I do is play meteorologist and figure out where the sunās going to set. My jewelry looks soooo goooood in the sunlight, but it also turns into little heat magnets if Iām not careful. So, Iām all about finding that sweet spot where the tables are shaded, and customers can browse without feeling like theyāre standing on the surface of the sun.Because, letās be realāno oneās in the mood to shop when theyāre melting into the pavement. But.. the sun moves. So I have to plan to keep rearranging. Full transparency: I filmed the 2nd vid when the event was almost over and it doesnāt even look as good, and some things are definitely in the sun, but whatever. I was about to pass out from a heat stroke after setting up. Anyways!
š«” Almost everything I bring is super delicate, so setting it all up takes timeālike, a lot of time. Because, if Iām lazy with it - things break or get tangled and thatās hundreds or even thousands of dollars that could be damaged!
And alsoā¦ Iām committed to making it look like a store-grand-opening every single time. That means untangling, arranging, and tweaking until everything is just right.When something sells, I rearrange the booth to make it look new again. Itās definitely a labor of love, but thereās nothing more satisfying than seeing it all come together.
š Every event has a different layout to figure out. One day, Iām wedged between two tents with just enough room to squeeze in, and the next, Iāve got a prime corner spot or even bettterrr all four sides open to the world. It'sĀ like a game of booth Tetris, where Iām constantly rearranging to catch the best foot traffic AND miss the sun. But, the key is making sure my displays are pointed just right, so theyāll catch someoneās eye from far away. Iām always tweaking things to make sure Iām maximizing those prime viewing angles.
šŖļø Weather-again- is the ultimate wildcard when it comes to choosing displays. On calm days, I can get creative with layered neck displays, showing off pieces at different heights like a mini jewelry art gallery. But if the wind starts kicking up, I know itās time to keep things low and secure. Those lightweight displays that look so cute? Yeah, theyāre staying in the box under the booth. Iād rather stick to flat trays than spend the day chasing necklaces across the parking lotā¦ or picking them up out of the mud. The jewelry is waterproof but the displays arenāt š¢
āØ So the rings & charms have this magical ability to make people freeze in place and lose track of time while they admire them. I absolutely love when that happens, but I also need to be strategic about it. I always place these on the outer edges of the booth, giving people space to hover without blocking the flow for others. If Iām tight on space, Iāve got to plan ahead and make sure thereās room for the āhoverersā without turning the whole booth into a traffic jam.
š«±š»āš«²š¾ Indoor events? Thatās where I can really let loose and be as creative as I want. No wind, no sunājust me, my jewelry, and a perfectly controlled environment. I can focus on the flow, the layout, and making sure every display is exactly where it needs to be. But when Iām outdoors? Itās a whole different story. Iām not just setting up a booth; Iām prepping for battle, ready to take on whatever the elements throw my way. Itās all part of the fun, right?
š pretty weird this is my job